Search Engine Marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility on Google & Yahoo search engine result pages (SERPs), specifically, through the use of SEO (search engine optimization) or SEM/PPC (pay per click). (Please see example at bottom of page).
 
Other names these go by are, paid placement, contextual advertising, and paid inclusion.
We liken the process of Search Engine Marketing to a jigsaw puzzle. Each individual piece of data does not have much value. The important skill is to collect as many of the pieces as possible and to assemble them into a relevant picture.
 
Pariah Search offers the holistic range of search services, these services include;
 
Keyword Mining and Copywriting: We make sure that we produce an exhaustive list of the relevant search terms, accompanied by effective copy for each term, to give your Search advertising campaign the best possible start.
 
Landing Page Optimisation: It’s critical to ensure that once web users click through to your site from a search engine, they find exactly what they want, and – most importantly – buy it. Pariah will help you maximise your conversion rate through A/B and Multivariate landing page testing.
 
Account Management: By creating and managing your search engine accounts, we can help to increase your advertising return – giving you more time to focus on running your business.
 
Shopping and Price Comparison Engines: Offering great prices is only beneficial to your business if potential customers are made aware of them. Pariah ensures that your products and services are displayed on shopping comparison sites to showcase how price competitive you are.
 
Tracking and Reporting: We monitor every click through and offer you detailed reports at all times, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.
 
Below is a typical Search page listing which shows the difference between PPC/SEM and SEO, 

For more detail on our Search Engine Marketing services, simply click the "Contact Us" link, provide your contact information, and we will be in touch soon.